E-commerce Transformation: How Prinktoner Boosted Online Presence and Sales with Orestes

Industry:

Stationary Store, UK

Challenges:

First, the brand had very low online visibility, with minimal presence on Google My Business (GMB) and search engines. Besides, there were some issues with the local SEO approach, as it was difficult to strike a balance between a local SEO strategy and a global SEO strategy.

Goals:

As the best E commerce development services in kochi, our primary objective was to increase the brand presence online and improve user experience. Additionally, we aimed to expand both global and local presence using a robust SEO strategy.

Background

A UK-based stationery store dealing in high-quality products for students and professionals had a problem with its online presence and interaction with the target audience .The firm approached our team Orestes: the best E-commerce website development in Kochi, Kerala. The brand had many products, but its online presence was not strong. As a woo-commerce service in Kochi, our primary objective was to increase brand presence online and improve user experience.

Our Approach

Strategic solutions with seamless execution

01

GMB Verification Process

A lengthy appeal was submitted to Google with all the required documentations and explanations. Re-attempted video verification properly and according to the Google's guidelines. Interaction and communication with GMB team for support and guidance.

02

Web Optimisation

Redefine website navigation in an organized structure. We enhance SEO by making this website easier to crawl and index.

03

Better search functionality

Introduce better advanced filter options along with the Auto-complete facility to look out for products.

04

Content creation with value

Blogs on the stationery trends, DIYs, and study tips that attract their customers' interests, thereby increasing the organic traffic.

05

Link building

Backlinks from other prominent blogs and websites to enhance the Domain Authority.

06

On-page SEO Improvements

Meta titles, descriptions, and headers were optimized with targeted keywords. Product descriptions rewritten with engaging, clear copy and high-quality images.

RESULTS

Measuring Success Together

Increased Organic Traffic:

Improved SEO and website architecture. There was a huge growth in organic search traffic.

GMB Listing Restored:

After a review was conducted, the GMB listing was restored. Verification was approved and business legitimacy confirmed. Local search rankings, and customer engagement, returned in leaps and bounds.

Higher Search Rankings:

Targeted keyword optimization improved the search engine rankings. More relevant traffic came into the website.

Conclusion

The stationery store has managed to enhance its website performance in such a way that the problem the store was facing has been resolved, which has resulted in the improvement of the online presence of the business and better interactions with its customers. Using WooCommerce services in Kochi and relying on both organic and paid traffic have helped not only establish the store among the leaders in the stationery trade, but have also opened doors for the future expansion. A strategy that continues to emphasize SEO, social interactions, and the presence in the local market as well as e-commerce website development in Kochi, Kerala guarantee survival in the competition marketplace.