Digital Marketing Services in Kochi

Brand

Nail It

Challenges

Nail It cast an alarming shadow for herself as a high premium nail salon in Kerala regarding the industry standards. Irrespective of offering some heavenly nail art, unbelievable hair treatments, and professional nail services, the very brand struggled with very poor online visibility and customer engagements through low SEO and something really inconsistent in its social media activities. Also, the salon faced cut-throat competition from all the local established salons which had a more developed digital footprint. Added on, with things such as personalized nail art or eco-friendly products and natural beauty salon services, very little was known by most people on what made Nail It's offering so unique from others.

Goal

To position it as the number one nail salon in Kerala by maximizing visibility on the web while driving up customer engagement and increasing client appointments through digital marketing initiatives. In earlier days of Nail It, one will find a blend of art with the exceptional excellence of nail care and its advanced hair treatments. Being the first to take account, Orestes, the best digital marketing company in Kochi, Kerala undertook that pretty thorough analysis in the end to find avenues through which online visibility could be improved along with new customer acquisition and retention through the salon's digital public house. One was to bring the unique services of Nail It to the spotlight as the sole nail salon in Kerala

Background

Nail It, a high-end nail salon in Kerala, was once known for its exceptional nail art, top-tier hair treatments, and professional nail services. Despite offering high-quality services, the salon faced challenges in digital visibility, online engagement, and customer acquisition. The lack of a robust online presence and inconsistent social media efforts left Nail It struggling to stand out in a competitive market dominated by local salons with more developed digital footprints. Additionally, the salon's unique offerings, such as personalized nail art and eco-friendly products, remained largely unknown to potential customers.

Our Approach

01

Rewarding Brand Visibility

We developed a clear and strong SEO campaign targeting keywords to bring up Nail It's search ranks. This included the Google My Business forms and site content optimizations as well.

02

Reimaging Social Media

Nail It has really spruced up its social media platforms with vibrant and team-generated posts for insertion in campaign formats. Campaigns are structured to portray services as "The best nail art salon in Kochi" while also benefiting from captions and hashtags.

03

Content Marketing Excellence

Our blog and educational posts on nail care, eco-friendly and creative nail designs, and the advantages of their hair treatments were penned by our team. This highlighted the expertise of Nail It and emotionally connected it to its audience.

04

Targeted Online Advertising

We have designed targeted ad campaigns for the Kerala based audience and make sure that Nail It reached potential clients effectively.

05

Influencer Marketing Partnerships

Collaborations with local influencers helped amplify the brand’s reach, establishing trust and creating buzz regarding the salon’s unique services such as the natural beauty salon.

Results

Improved Brand Awareness

Increased digital presence translated to a 60% increase in online visibility, leading to Nail It being acknowledged as one of the best nail salons in the state.

Increase in Appointment

Thus, through optimized marketing, client bookings rose by 45% in six months.

Improved Customer Engagement

Engaging content coupled with active social media interactions raised follower engagement by 70%.

Stronger Competitive Edge

Nail It has set itself apart from the competition as the number one choice for nail services, hair treatments, and natural beauty services, proving better than other competitors in the Kerala market.

Conclusion

By using complete digital marketing company in Kochi, Kerala strategically, Orestes transformed the whole digital face of Nail It. It has helped the brand stand out as the best nail salon in Kochi, Kerala, by enhancing visibility, engagement, and bookings.

Brand

Challenges

Goal

Background

Our Approach

01

02

03

04

05

Results

Conclusion

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